Amplify: Heard on Hurd to Celebrate Back to School with Proceeds Supporting the Edmond Public Schools Foundation

On Aug. 21 the family-friendly festival will feature Mexican-American pop artist, Lincka, of Oklahoma City, who has performed at the iconic Kennedy Center and on TEDx and NPR. 

Edmond, Okla. (August 10, 2021) – Citizens Bank of Edmond’s Heard on Hurd is celebrating back to school by donating 15% of beer sales and Heard on Hurd-branded t-shirts purchased at the August street festival to the Edmond Public School Foundation.

Heard on Hurd returns on Saturday, Aug. 21 from 6 p.m. to 10 p.m. on Broadway in Downtown Edmond with more than 60 food and retail vendors and featuring live, local music artists. Heard on Hurd has become a cornerstone tradition in the community following its establishment in 2013 by Citizens Bank of Edmond and has attracted more than 1 million individuals into downtown Edmond with a $30 million economic impact.

“We have been thrilled by the turnout this year at Heard on Hurd as we’ve reconnected and celebrated our thriving Edmond community,” said Jill Castilla, President and CEO of Citizens Bank of Edmond. “Since the street festival’s return in May, some of our friends with vendor trucks and with downtown brick-and-mortar locations say they have experienced at least a 30% increase in revenue over last year. Not only does Heard on Hurd drive economic growth for Edmond, we are proud that it also provides resources for our dedicated teachers through our consistent partnership year after year with the Edmond Public Schools Foundation.”

Out of precaution for the ongoing COVID pandemic, additional hand sanitizer stations will be deployed for the August street festival. Event organizers also request attendees to consider CDC guidance that all individuals wear a mask when indoors.

For its Aug. 21 festival, Heard on Hurd will feature the following three local music artists:

Ckai Dawson & the Elevation Band will kick off the night at 6:00 p.m. with their R&B and Soul music style. Dawson will sing her original songs as well as cover songs from chart-topping genres in Blues, Christian, Jazz, Pop and more. Ckai lives in Oklahoma City and has been a featured music artist at places like the Jones Assembly and University of Central Oklahoma.

At 7:20 p.m., The Big News Band will take the stage featuring their Ska Punk sound that will have you reliving your high school days in the 1990s. This local band has even opened up for Ska and Punk 90s legends, to include Reel Big Fish, Less Than Jake, the Suburban Legends and more. The Big News Band hails from Oklahoma City and will be ready to toot their horns, as they feature some incredible brass talent as part of their entertaining ensemble.

The closing act will begin at 8:40 p.m. with Lincka, a Mexican-American pop artist from Oklahoma City who released her debut EP in 2015 called No Shoes, which later won her the Woody Award for Best Latin Artist. Lincka has since released four albums, and been featured on NPR, TEDx and at the iconic Kennedy Center for the Performing Arts.

For an event map and further updates, please visit http://mycitizens.bank/heard-on-hurd or follow @HeardonHeard on Facebook, Twitter and Instagram.